3.4.1. Identification

The identification fields are used to identify the artwork within the system and on the Internet. Some of these fields have unique characteristics within the system so you will want to read this page.

3.4.1.1. Artwork Name

The artwork name is the title of the artwork. This will appear on the title of the page when the artwork is shown in full detail, which means it has a little more importance to search engines than the words in the description.

When you first describe an artwork the default name is "New Description". This is a key to the system showing it that this is your new artwork you just added. You must rename the artwork to something else otherwise it will be overwritten when you add a new artwork.

3.4.1.2. Artist Name

The artist name also will show up on the title of the detailed view of the artwork.

These fields are dynamically processed to determine if this a new artist or an artist that already exists in your account. This means that if you want the artwork to be grouped by artist you must always use the name fields with exactly the same text. Once saved the artwork will automatically be added to that artist's portfolio and linked to their biography.

For accounts with one artist you can use this feature to divide your artworks into groups. Since accounts can have as much art as you want, this feature comes in handy. To do this when you specify the last name add some text that specifies the group such as "Weiner - Sculpture". For example look at the artist list for dlweiner.

3.4.1.3. Broadcast/Home Page Only switch

This is where you decide if this artwork is going to be used to bring in traffic or be only seen on your web site. When set to broadcast, this artwork is then automatically integrated into the other relevant web sites created by the Internet-Art-Marketing system. Some of these sites are dynamically generated and are based on how you categorize the artwork. These are the All-Art.net family of sites such as www.all-art.net www.all-watercolor.net www.all-sculpture.net

When the artwork is broadcast it also is pushed into search engines through static sites that are rebuilt every other month. These sites are ugly to humans but rich in content that search engines love to eat.

3.4.1.4. SKU

The SKU field is used to link the Internet-Art-Marketing system to your current business system. Use your current scheme for identifying your artworks in this field. That way when talking with perspective customers you can refer to that field also.